Customer Activation Product Owner (H/F)
L'entreprise : B&B HOTELS MONTROUGE - Siège social
Founded in Brest in 1990, B&B HOTELS is one of the most important economic hotel groups in Europe. It has a network of more than 750 hotels in 15 countries, in Europe
and Brazil. B&B HOTELS grew exponentially since 2022 with the opening of more than 150 new hotels, and intends to continue this dynamic in 2024.
Positioned in the value-for-money segment, B&B HOTELS is committed to offering its customers comfort and quality at the best value for money. Empathy, smart simplicity, improvement, integrity and inclusion are the founding values of the Group.
B&B HOTELS is also actively committed to Corporate Social Responsibility. To meet consumer expectations and give credibility and transparency to its actions aimed at having a positive social and environmental impact, B&B HOTELS is now certified in sustainability by the independent organization SOCOTEC.
Description du poste
Key Responsibilities:
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He/She organizes and prioritizes the Customer activation roadmap according to strategic business priorities by :
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Defining and updating his/her roadmap in perfect alignment with business priorities, via governance bodies (Steering committees) with relevant stakeholders
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Establish and manage subject prioritization through business workshops, grooming sessions, or any other operational committee
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Informing about roadmap evolutions, in case of changes
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Aligning roadmap of his domain with other POs, in order to manage potential dependencies
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He/She will manage the consolidated backlog of the Customer activation team (bugs and enhancements), including the activity of the Customer Data Platform and the customer activation solution (currently Salesforce marketing cloud) as well as for all the transactional E mails sent via the digital platform.
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He/ she will manage the loyalty program roadmap and ensure its delivery by interacting with different stakeholders and POs.
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He/ she will ensure a delivery on time, on budget and with the right quality (including figures consistency checks)
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He she is able to drive solution implementation to create more value for the countries (personalization, Notify …)
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He/She provides both technical and functional guidance to the team.
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He/She has to analyze and understand user needs related to customer stimulation, loyalty programs benefits
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He/She designs robust customer journeys, including fully digitalized journeys with loyalty program benefits respecting the legal constraints of each country
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Challenge and collaborate with the technical team on architecture, design, and development choices.
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Collaborate closely with the Digital Factory teams, Data team, Data Science, and Business Intelligence teams.
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Communicate on a regular basis with Regional Marketing directors about evolutions of the solution
Description du profil
Skills & experience we are looking for:
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5 -10 years experience as a Product Owner, ideally with a background in customer activation or digital marketing.
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Deep understanding of Agile methodologies, with a proven ability to craft clear user stories and acceptance criteria.
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Strong stakeholder management and communication skills, essential for effectively prioritizing tasks and setting clear deadlines.
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Proficiency in marketing automation tools and CRM systems; additional technical skills in marketing technologies are highly valued.
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A results-oriented approach, focusing on achieving measurable KPIs.
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English working language
Salaire et avantages
Salaire : Salaire selon profil
Date de démarrage souhaitée : dès que possible
Référence : AC5956BR
